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Valentino Party Collection Soho takeover with mirrored acrylic displays, silver walls and red seating

Valentino

Valentino The Party

Store Takeovers SoHo & Fotografiska, New York
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A collection launch staged like a celebration.

Client
Valentino
Project Type
Store Takeovers
Location
SoHo & Fotografiska, New York
Year
2021
Scope
Store Takeovers Acrylic Fabrication Neon & Lighting Installation

Overview

For The Party Collection: neon-framed windows, mirrored acrylic towers and silver walls in SoHo, and a hot-pink set at Fotografiska.

Valentino window framed in magenta neon with a mannequin reclining on silver cushions
Valentino window framed in orange neon with Party Collection looks on silver cushions

The Challenge

A store and a museum venue, one creative vision.

Clear acrylic tower displays of Valentino bags and shoes against a Party Collection wall, Soho

The Solution

One production package, fabricated centrally and installed to the same checklist at both sites.

Valentino Soho takeover with checkerboard floor, silver walls and illuminated shelving
Tall acrylic display column filled with Valentino accessories, Soho
Valentino Party Collection at Fotografiska: hot-pink wall, silver floor cushions and mannequins
Outcomes delivered
Sites
SoHo · Fotografiska
Materials
Neon · mirror · acrylic
Standard
One experience
Tall acrylic display column filled with Valentino accessories, Soho
Valentino Party Collection at Fotografiska: hot-pink wall, silver floor cushions and mannequins
Two mannequins in sequined Valentino Party Collection dresses beside neon light poles
Valentino Party Collection lounge set with speaker wall, rugs and silver cushions at Fotografiska
Hot-pink Party Collection wall and lounge seating at Fotografiska, New York

One standard, every location.

Production · SPS Worldwide

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