SPS Worldwide
Bulgari flagship corner at night with windows filled by glowing oversized Serpenti scale graphics

Bulgari

Bulgari Serpenti

Windows & Pop-Up Flagship & mall pop-up
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The Serpenti, at the scale of a building.

Client
Bulgari
Project Type
Windows & Pop-Up
Location
Flagship & mall pop-up
Partner
SPS Worldwide
Scope
Window Graphics Modular Fabrication Mirror & LED Crating & Logistics Pop-Up Installation

Overview

Giant snake-scale graphics across the flagship windows, and a black cylindrical pop-up clad in LED-edged mirrored scales.

Bulgari entrance with brass revolving door set into large Serpenti scale window graphics
Upward view of a Bulgari window arch filled with a gold and navy Serpenti scale graphic

The Challenge

Hundreds of repeating scales, every edge identical, assembled fast in a public mall.

Bulgari flagship corner dressed in Serpenti scale window graphics along both facades

The Solution

A modular scale system, finished and crated in our shop, assembled on site with integrated LED.

Bulgari facade at dusk with illuminated Serpenti window graphics
Bulgari Serpenti pop-up: black cylindrical pavilion ringed with illuminated mirrored scales
Serpenti pop-up pavilion with backlit mirrored scale band inside a shopping center
Outcomes delivered
Scope
Windows + pop-up
Build
Modular scales
Light
LED-edged mirror
Bulgari Serpenti pop-up: black cylindrical pavilion ringed with illuminated mirrored scales
Serpenti pop-up pavilion with backlit mirrored scale band inside a shopping center
Detail of LED-edged Serpenti scale panels on the Bulgari pop-up pavilion

Beauty with backbone.

Production · SPS Worldwide

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Your brand deserves
to look iconic.
We make it legendary.

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