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Fendi x Skims window on 57th Street at night, two LED columns glowing in the FF pattern

Fendi

Fendi × Skims

Launch Activation 57th Street, New York
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A launch stage for fashion's most anticipated collaboration.

Client
Fendi
Project Type
Launch Activation
Location
57th Street, New York
Year
2021
Scope
Fabrication Digital Integration LED Screens Graphics Installation

Overview

For the Fendi × Skims launch: vertical LED screens running FF patterns across the windows, and a pink FF bubble installation inside the store.

Fendi 57th Street facade at night, LED screens in the ground-floor windows and the pink bubble upstairs
Close view of a Fendi x Skims LED screen glowing violet with repeating FENDI type, 57th Street

The Challenge

Physical build and digital displays on one fixed launch date, inside an operating flagship.

Inside the Fendi x Skims bubble on 57th Street: FENDI and SKIMS lettering on every wall around a mirrored gold display

The Solution

Fabricated off-site; screens integrated, tested and run through before handover.

Mirrored steel housings built around the Fendi x Skims LED screens in the 57th Street windows
Fendi x Skims window with twin LED columns displaying the FF pattern
Fendi 57th Street facade at night, LED screens in the ground-floor windows and the pink bubble upstairs
Outcomes delivered
Scope
Build + digital
Screens
Integrated LED
Handover
Launch-ready

Designed to impress, built to perform.

Production · SPS Worldwide

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